Have you ever thought what would happen if your business did not have competition? In this post we tell you how to make your own audience, who love your Restaurant and will never leave to the competition …

Tip 1: Is your Restaurant the Best in the World?

Have you ever thought how your customers would respond to that question?

Nowadays it is more important than ever that you communicate to your clients the reason why they made a good decision to visit your restaurant, and in turn, the reason why they should return …

Example:Papa John’sPizza chain says: “Best ingredients … Best pizzas”

But really … Is that scientifically proven? Can anyone endorse it? The reality is no … However, if you ask someone who frequents Papa Johns and likes his pizzas, he is very likely to tell you that it is true

Personally I love their Pizzas and curiously if you ask me I would say that their ingredients are fresh and tasty and the reason is because my brain is already “pre-coded” to say that because of its message

This at the same time gives a rational reason to your customers to justify their buying decisions … We all like to buy, and we always buy by emotion, but our brain needs to rationally justify that emotion …

So when I go to Papa Johns, if someone asks me why I’m going, I’ll say it’s because their Pizzas are better because they have better ingredients

In your case … What makes your Restaurant special?

It can be the quality of your raw materials, the attention, the experience in the place … it can be anything that makes you unique and differentiates you from your competitors,  because you will always be the best in the world in that …

Tip 2: Who is your ideal client?

My dad (a 60-year-old man) says that he does not like going to a McDonald’s because there are always many young people and he feels a little out of place … however, it does not mean that he does not like Hamburgers ….

Restaurant employee serving dessert to customer

But if he sees an ad with an option where he can go to eat hamburgers in an environment more in line with him, he will definitely prefer it …

If you want to ideally attract executive clients and offer them work lunches, probably a photo with executive people at their lunch break drinking wine, will work much better than a picture of a plate of food. However tasty it may look!

So when you think about writing something, posting a photo on your social networks, printing brochures or making a radio or TV advertisement, it is very important that you think about the person to whom it is addressed, what their tastes are and what could attract a person like that to your business

In this way your business begins to be a little more relevant with its clientele, and this translates into happier customers, who get an experience more in line with what they like and return to visit you more often

Tip 3: Build your own Tribe

We live in an era in which it has never been easier to build your own audience of followers …

It is important that you start using Social Networks and Email Marketing to gradually build a tribe of people who like your Restaurant, like the experience and want to return …

You already have a message that makes you unique, and you know who you want as your ideal customers, so when they visit you, give them the opportunity to follow you on Facebook, Instagram, Twitter and subscribe to an email list!

Imagine that on a Monday at noon they see a publication like this

Not bad, right? In this way you can be in touch with them frequently, remind them that you are always there, waiting for when they want to experience an incredible time once again and enjoy your delicious dishes …

Faster than you think, your followers accumulate and you have your own tribe that visits your business frequently and speaks wonders to others

Conclusion:

Following these 3 tips you will gradually start to make your clientele more and more the type of customers that feel more satisfied with visiting your Restaurant, they will be happy to do so and will share with their friends and acquaintances why your Restaurant is unique and better than any competitors …

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